An overview of the alternatives available in the marketing of agricultural commodities. Topics include the role of futures markets, the mechanics of futures trading, the use of futures market to hedge, and the interpretation of market information.

Instruction (3)

Equivalent to MKT-152, AGR-279.

An intensive orientation to all aspects of marketing including management's role in market research, understanding consumer behavior, targeting, planning and developing products. Includes decision making regarding pricing strategies, appropriate communication methods and tools, and logistics and distribution channels. Case studies are used to provide the context of actual businesses and to analyze problems and concepts regarding all aspects of marketing.

Instruction (3)

Equivalent to MKT-188.

An overview of marketing strategy from a global perspective. Foreign nations are viewed as sources of potential markets as well as sources of competition. Includes exposure to market entry, strategy, adaptation to environmental and cultural differences, and the use of integrated marketing communication tools. Topics such as free trade versus protectionism and multi-country trade agreements are discussed.

Instruction (3)

Equivalent to MKT-260.

Requisite courses: Take MKT-1188 (Required, Previous).

Covers the universal application of principles of selling, even for those who do not expect to enter the field of sales. Features cases, research, presentation, micro sales situations and class discussion and involvement. Not available for supplemental.

Instruction (3)

Equivalent to CAP-2255, MKT-279, CAP-255.

Requisite courses: Take MKT-1188 (Required, Previous).